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Caitlin is first and foremost a writer. She has been writing about health and social issues, and promoting great causes, for nearly 20 years. For more than a decade, she has served a wide variety of clients in a number of capacities through Kerk Communications. Before starting Kerk Communications, Caitlin served as statewide communications director for the American Lung Association of California. There she conducted a variety of media advocacy campaigns, including a statewide media blitz that successfully rallied public support against legislation that would have ended smoke-free bars in California. She coordinated communications activities for the 17 American Lung Association offices across the state and created marketing plans and collateral materials, including a statewide quarterly magazine. She also worked at the Santa Clara County office of the American Lung Association, where she restructured the public relations department to focus on news and built an impressive track record of media placements. Between her stints at the local and state offices of the American Lung Association, Caitlin worked at a public relations firm in San Jose. There she developed and implemented strategic communications plans and public relations campaigns under tight budget constraints for nonprofit accounts that included the Santa Clara County Social Services Agency, EMQ Children and Family Services, and a residential community for seniors. The former newspaper reporter and editor graduated in 1985 from San Jose State University with a degree in journalism and a minor in political science. Her education includes coursework in public relations and documentary filmmaking. |
Kerk
Communications |
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